* Qualities and skills of the designer

* Theory of attention. Transmit information

* Process design an ad

Qualities and skills of the designer

Analysis: The designer must have an ability to discriminate different factors: circumstances and well-made components, an idea or object.

Synthesis: ability to structure the information available to treat it and synthesize it and reaching conclusions that are operating in the make decisions. Obviate unnecessary information

Example: well organized information in a brochure (brochures, bifolia)

The designer must be able to imagine original solutions should not repeat what already exists but to innovate constantly.

Creativity: must be rigorous in their work and methodological criteria follow the design process and to tailor their proposals are more original than the requirements that have been raised (research PEAC)

Display and memory. See what we imagine to establish spatial relationships and having mental images in their memory, without having to sketch.

Graphing capability. Sketches drawings to express what he imagines himself and others.

Adaptability and versatility

Since the project design can meet different kind of nature, the professional must face them and breadth of perspective.

Signs, posters …

Harmony, in contrast, color, size.

Attracted to the color and drawings

Tona beer commercial: no solid colors as often on labels

Image (40%)

To attract a few seconds

Light colors on dark backgrounds and borders

More readable typeface

Using yellow and black letters (signs)

Dark background and white letters

Maintaining attention

The design of a container at a supermarket to call attention to one twenty-fifth seconds.

2. A black and white ad should get about the same is less than two thirds as one color in the middle of two seconds.

With limited space of time, the simplicity of color and composition has to be the norm. When you add color to the design almost becomes the focus.

To keep the design attention must be viewed from a distance, draw the eye, invite, be clear and easy to read. Ideally, also stimulate a simple exploration of how the eye is led gently back and forth.

In a graphic design requires a balance between dominant and less dominant elements to establish a hierarchy that promotes stability and visual clarity: there are stable focus points from which the eye can explore the design in an orderly way (formula)

When planning a design or color composition of any kind, the designer will do well to think carefully about the color scheme most appropriate and effective way to awaken and sustain the curiosity of the customer or consumer.

To make the client read and note the contents of the overall design, the designer should consider where to direct the attention of the customer, first header, image or splash (care receivers), emphasize product … what The image

Theory of attention. Transmit information

Simplicity of color. Stable focus points: what you want out: maybe image, header information and logo.

The slogans and the text is read much more quickly and easily when there is a marked difference in tone, hue and saturation rather than between letters and their background.

As a design rule, should not show strong tones that are different as it will attract long before those who are soft tones. The solution is to combine (bright colors for the opening and closing)

A known solution when using small print is dark gray letters against a light background, neutral or cash, in the distance the yellow tends to look white, orange, red and green, blue, the blue appears black.

Red letters on a black background is readable in the day, but not at night. A preferred combination is to use light colored letters on dark red background on both lights.The design and color

It is generally accepted that all visual elements in art and design (shape, hue and saturation) color is the element that most affects our emotional memories, because our response is subjective, in correspondence with visual symbols and other aspects of human experience. A room painted in red is perceived as more warm than a blue at the same temperature, time seems faster, the loudest sound one with white walls and a dark memory works best in a well lit.

Insights on the poster

A poster is a form of advertising for a product, event or campaign. A combination of words that give specific information with a visual image that evokes the concept. Unlike advertising, books, magazines, large poster is independent and is located in walls or supports. The poster is ephemeral and massive.

10 meters Label: plotter or banner.

Decorative poster, commercial.

Posters, advertisements 90% 10% text illustration

Design process of a notice

Preboceto artwork

Transmit information

Below.

The colors help differentiate the various elements of the objects. The blue looks smaller and more distant red of the same size and same distance.

Colors based on social classes:

Added: cakes

Low: showy

* A piece of gray cardboard sheet as it may seem greener than a circle with the same sheet (by association)

* Red has traditionally been associated with the fire but this element, the flames are not red because the heat is invisible

* For an author and his publisher that a book is judged by its cover can be an advantage or disadvantage.

The color choice is an especially important consideration for anticipating the taste of food and drink. The freshness, nutritional value, consistency are important too, but if the products are packaged to be valued in visuality.

No wonder exploit the color to highlight the aspect of a product, eg a brown glass bottle is used to exaggerate the strength of a beer. In general, labels and packaging suggests dark strong flavored foods (targeted at adults), the soft colors apply more subtle flavors (Light)

Make information on record

Once the information is captured and held (hold) attention and helped convey an appropriate message, your final task is to adhere to good communication. The ideal is to encourage consumers to recognize and purchase the product or request a service several times.

While the right combination of colors will succeed in visibility, legibility and attention, there is no guarantee that retains its association with the product.

Designers use color to try to influence consumer response, almost always working in the field of intuition than intellect, which is why the creative design is more art than science still can not be ignored methodical results market research and refuse to understand the simplest principles of color.

It is estimated that a commercial color has 3 or 4 times more holding power, yet, although the color is a major consideration in an art should be supported by the shape, size, texture, elements and typography, image content correctly.

The colors that are remembered are those that are easier to name, although several thousand distinguishable color variations in the vocabulary to describe it is very poor. Consist of a relatively few names, brown, eye, orange, green, well, dark and gloomy changes made by each of the neutral colors.

The simple color combinations are easy to remember having more success selling certain brands repeatedly.

I Graphic Design Notes

Book II

Diana Hernandez C. UNICIT. Year 2005

Author:

Diana M. Hernandez